ICTI Ethical Toy Program (IETP) expands its operations.
The Responsible Sourcing Program for the Toy Industry has appointed Todd Merton to the newly created role of Business Development Manager.
Merton joins the ECHL company where he served as Director of Marketing and Licensing for the First East Coast AA Hockey League. In this role, Merton has developed strategic partnerships and licensing agreements with companies such as Marvel, ViacomCBS and Warner Bros. At IETP, Merton will strive to strengthen and build relationships with program members while actively cultivating new members in toy manufacturing, licensing and retail. categories.
“I am delighted to be able to work with the world’s leading retailers, brands and companies to ensure their products are produced in the most ethical manner and to improve the lives of the workers responsible for that production,” said Merton.
“The IETP is committed to reducing duplication and helping our members achieve positive business and social impacts through their global supply chains,” said Carmel Giblin, President and CEO of IETP. “With [Todd’s] vast experience, we will build a stronger community of responsible buyers and ethical suppliers, creating long-term value for all.
Full details on the ICTI Ethical Toys Program can be found at ethicaltoyprogram.org.