Senior Marketing Manager, Adult Business – London

We are looking for a dynamic, adaptable and experienced Marketer to work primarily on Bloomsbury’s Cooking, Artwork and Wellness listings. This is an exciting opportunity to drive creative and impactful title marketing campaigns, as well as long-term strategies, for some of Bloomsbury’s biggest brand writers and household names. You will also spearhead marketing and community growth strategies for these lists, and be a key marketing voice in broader publishing decisions, including the upcoming launch of a brand new list.

You will join a collaborative and friendly marketing team that works across fiction, non-fiction and cooking, reporting to the Marketing Director. You will strategize for brands, footprints, communities and channels, and grow the business through your targeted, creative and consumer-driven campaigns.

You’ll be an experienced marketer – not necessarily a book marketer – who thinks commercially and strategically about your audience and understands how to connect with them through compelling copy, creative, and conversation starters – both in online and offline. You’ll get great insight into wellness, cooking, and lifestyle audiences, a keen eye for trends, and the next big thing. You’ll be excited and energized to connect readers to their next great read on a wide range of topics – cooking, psychology, nutrition, health, parenting, inspirational thinking, mindfulness…

Bloomsbury’s cooking, illustrations and wellness roster is already home to successful brands and bright new talent – from Tom Kerridge to Dishoom, Gino d’Acampo to Heston Blumenthal, Olia Hercules to Original Flava, Hugh Fearnley – Whittingstall to Ella Risbridger, Paul Hollywood to Georgina Hayden… And with exciting plans underway for wellbeing and the Bloomsbury Illustrated Edition, this is a great opportunity to leave your mark.

The role

  • Create, implement, manage and analyze campaigns using the full marketing mix to bring our food, picture and reader wellness titles to life
  • A key voice and driving force in the strategy to launch footprints/new brands in the kitchen/art of living/wellness space
  • Contribute to conversations and stimulate thinking about broader publishing strategy, list shape, and acquisitions, for your list domains
  • Clear and effective communication of strategy with all key stakeholders, internal and external
  • Lead key editorial and sales relationships for your listing areas
  • Design and implement the Bloomsbury Cooks brand strategy, working closely with the Marketing Director and Digital Marketing Manager to define and achieve KPIs across channels and communities
  • Work closely with the Marketing Director to strategically set budgets for your listing area and to adapt reactively as opportunities arise
  • Create engaging and relevant content, ranging from sales materials to consumer-facing assets, online and out; work with designers and other creative professionals to deliver designs and visual materials on time and within budget; liaise with external media agencies
  • Stay on top of current trends, advise competitors and work with editorial teams to curate the roster and produce pitch materials to acquire new talent
  • Collaborate with authors and their teams to develop engaging promotional strategies for book campaigns and beyond
  • Develop and deepen Bloomsbury’s strong relationship with food and lifestyle influencers
  • A key voice in early positioning decisions
  • Proactively pursue partnerships with brand partners, media partners and key stakeholders to increase brand visibility
  • Collaborate with Bloomsbury’s global marketing teams to ensure joint global campaigns
  • Line management and mentorship opportunities built into this role

Knowledge, skills and experience

  • Strong marketing background – ideally in trade publishing and/or a lifestyle/wellness/kitchen space
  • Creative vision, with excellent negotiation and persuasive skills to bring that vision to life and get everyone on the path
  • Excellent visual and writing skills, with impeccable attention to detail
  • Excellent understanding of the non-fiction business landscape, media platforms and digital marketing opportunities
  • A flair for reader-driven social media promotion
  • Excellent organization and multitasking skills
  • Strong interpersonal skills and ability to communicate with stakeholders at all levels, high profile authors and influencers
  • Experience in cross-promoting with external brands and organizations, with excellent contacts relevant to the role

Further information

The role is a permanent full-time position.

The role is based in our London office 50 Bedford Square, London, WC1B 3DP, on a 2 day in office / 3 day from home (or fully in office if preferred) hybrid work model. Office days allocated for this role are Mondays and Tuesdays

Please apply with a CV and cover letter addressed to Human Resources (Word or PDF format only) via the “APPLY NOW” button detailing how you meet the requirements outlined above for this role by March 16, 2022.

Bloomsbury reserves the right to close the position early if we exceed the required number of applications

Benefits of Bloomsbury

As well as a fantastic opportunity to join an award-winning global organization, Bloomsbury offers the following competitive advantages:

working model

  • hybrid work model of: 2 days in the office / 3 days at home (or entirely in the office if you prefer)

Vacation

  • 25 days vacation
  • 3.5 days Christmas company vacation

Other benefits:

Flexible Fridays – take Friday afternoon off by working an extra 3 hours and 45 minutes earlier in the week

Subscription loan

Sharesave program

Summer hours – June to August

Home doctor

Eye Care Voucher Program

That day – online fitness classes, mindfulness, cooking classes, workshops, etc.

Corporate culture ! – Employee voice meetings, staff networks (BAME, disability, mental health, LGBTQ+ and parents, guardians and carers), 15 mental health first aiders trained in UK offices, publication events and access to resources free publications

For additional benefits, see below

Bloomsbury is a place where anyone of any origin, race, ethnicity, religion, sexuality, gender identity, age, ability or socio-economic status can thrive, feel comfortable and be heard and accepted. We are an equal opportunity employer and welcome applications from all sections of the community.

We are willing to make reasonable adjustments throughout the recruitment process, please report to the recruitment team if necessary

Applicants must have the legal right to work in the UK.

The company

Bloomsbury Publishing Plc.

Bloomsbury Publishing is a leading independent publishing house, established in 1986, with authors who have won the Nobel, Pulitzer and Booker Prizes, and is the original publisher and trustee of the Harry Potter series. Bloomsbury has offices in London, New York, New Delhi, Oxford and Sydney. Within Bloomsbury’s academic division, it publishes under Bloomsbury, as well as under a number of prestigious and historic names. Read our story to find out how it all started.

Bloomsbury is committed to creating a work environment that stimulates creativity and collaboration, respects difference, is inclusive and ethical in its practice, and promotes well-being. We are committed to nurturing and developing our people to reach their full potential, and we know that our success is built on the passion, commitment and hard work of our talented people. We recognize the urgent need to attract and support candidates from all backgrounds and identities to be part of the global publishing industry, allowing diverse voices to reflect and shape our culture and society.

Please learn more about our missions and values here.

Please read our environmental policy here.

About Robert Wright

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