Slow, Ethical Online Fashion Marketplace Celebrates 100 Brands Milestone


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Urbankissed, a sustainable online marketplace that offers its customers slow and ethical fashion choices across a number of brands, has just added its 100th supplier on board. to take another step forward for the company as well as for the cruelty-free fashion industry as a whole.

Founded in 2017, the Swiss fair trade and sustainable fashion marketplace Urbankissed celebrates a milestone: the site now features more than 100 brands offering customers a variety of shopping options, ranging from clothing and bags made from sustainable materials. In addition, buyers can buy natural beauty products, ecological active swimwear and jewelry developed from recycled materials.

According to the company, management consultancy McKinsey has called Urbankiss one of the largest e-commerce platforms to offer a solution to the dire environmental impacts of the fast fashion industry.

Urbankissed was created by Swiss millennial Sophie Brunner while studying Fashion Business in Milan and London after quitting her job at a Swiss bank. Brunner struggled to find fashionable and sustainable alternatives to the fast fashion industry, so after extensive research she decided to take matters into her own hands.

Founder of Urbankissed, Sophie Brunner. Source: Urbankissed

The platform has a “Slow & Ethical” index for its consumers which encourages customers to choose and buy what they consider to be in line with their values. In a press release seen by Green queen, Brunner explained further, “This index includes 15 standards along the supply chain that each product passes before it makes the cut and ensures transparency. We are very selective in adding new brands as many still have question marks in their supply chain. ”

Some of the standards in which products are classified include being ethically sourced, empowering artisans, meeting environmental requirements, not using plastics, using recycled materials, and supporting environmental organizations. charity.

Slow and ethical index. Source: Urbankissed

This index includes 15 standards throughout the supply chain that each product passes before making the cut and ensures transparency. We are very selective in adding new brands as many still have question marks in their supply chain

Sophie Brunner, founder of Urbankissed

To accelerate its growth, the company has implemented a capital increase for the second quarter of 2021. Brunner added that by making the customer experience as engaging as possible, its audience appreciates fashion differently by investing in fewer pieces. but of high quality and thus cherishing them forever. “As a result, online shopping becomes useful, making it a rewarding experience for everyone. With the next capital increase, we aim to expand our market coverage while remaining true to our long-term goal. We aim to offer the best mix of brands in each region so that our customers, who are mainly European until now, have the opportunity to buy more locally and in a sustainable way. “

According to recent data from McKinsey, sustainable fashion searches have tripled in the years 2016-2019 and more than half of fashion consumers now expect brands to be sustainable.

Price breakdown of Fast Fashion (above) and the slave labor scandal of fast fashion brand Boohoo (below). Source: Urbankissed

We make the customer experience as engaging as possible and our audience appreciates fashion differently by investing in fewer but high-quality pieces and thus cherishing them forever. As a result, online shopping becomes useful, making it a rewarding experience for all.

Sophie Brunner, founder of Urbankissed

From unethical supply chains and factory operations, to cotton picked by Uyghur forced labor to a shocking lack of diversity in marketing and sizing, fast fashion brands are also recognizing the effects that their clothes can have and are starting to develop sustainable ways of producing their clothes. .

For example, Clothing giant H&M recently launched its new sustainable concept, Innovation Stories with its first collection, Science Story which includes pieces developed from vegan and cruelty-free leather developed by Mexican brand Desserto. Apart from that, American denim brand Levi’s and millennial favorite brand Ganni have joined forces twice, to create a collection of three basic rental-only denim pieces, all created from recycled vintage Levi’s and of recycled denim with a second denim collaboration featuring a bunch of pieces developed from cotton hemp fabric.


Main image courtesy of Urbankissed.


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